Here’s a quick checklist to help get your business in tip top shape for engagement season!
Photo by Michael Fisk Photography.
1. Update your website.
Update your website with the newest photos of your work and get rid of any of the old or outdated ones. You should also write new text and be sure that your contact info and prices are up-to-date.
2. Link your social media.
Make sure you have clear links on your website to ALL your social media pages (including the more obscure ones like Linked In!), and make sure each social media page has a link back to your website.
3. Update social media.
Take some time to update your cover photos, your Pinterest board categories and profile text. Also make a goal to keep these page updated!
4. Organize your e-mail and computer.
If you’re anything like me, your computer and email can quickly become a disorganized mess. I like to take time each year to put things I don’t need anymore into folders that I can easily access but will be out of the way of my daily workflow. Same with email!
5. Gather testimonials.
Gather testimonials from last summer’s couples now while it’s still fresh in their minds. Firsthand experience is one of the very best ways to connect with potential clients! As the testimonials come in add them to your website.
6. Make a business budget.
Try to come up with an overall budget for the coming year. Try and think of everything you might need to spend money on in the next year i.e. new website, advertising costs, brochures, bridal fairs and any unexpected expenses that will inevitably come up.
7. Design new marketing materials.
Now is the time to update your brochures and marketing materials with your most current work. Most of these things should be changed every year.
8. Check your Apple Brides listing.
We do our best to keep your listing on Apple Brides up to date, but sometimes we don’t know if you’ve changed your website url or any other info so it’s a good idea to double check from time to time. Also, be sure and schedule your sponsored posts, the prime engagement season months fill up quickly!
9. Have Clear Goals
Where do you want your business to be in a year? How many weddings do you want to book in 2015? How much are you hoping to make? Ask yourself these questions and write some clear (realistic) goals and include steps to reach them.
10. Utilize Apple Brides!
In a recent reader survey (asking over 100 brides) we learned that most brides spend several weeks and months BEFORE they are engaged checking Apple Brides. Apple Brides is the busiest wedding resource in the Inland Northwest. We offer vendors the chance to reach their target market (i.e. brides and grooms in the Inland NW) at the best possible price, using proven methods that give you the most direct access to your potential clients. Here are some things to consider:
- 93% of brides use the internet to plan their wedding.
- 71% of brides use local websites and magazines as opposed to national sites and magazines.
- We average 40,000 page views per week.
- Average of 9,500 unique visitors a week.
- 87% of brides say they are more likely to trust the quality of a vendor if they are on Apple Brides.
- 80% of our readers say Apple Brides is one of their main resources for finding their vendors
- Our prices are below standard magazine, newspaper and bridal fair fees.
If you’re interested in advertising, please contact Melissa at firstname.lastname@example.org.