You might have noticed some changes around Apple Brides the last couple months. I just wanted to take a minute to explain these new aspects of AB, our reasons for doing them and how it might (or might not) affect you. But first, here are two things I think you should know…
1. Readers come first. The top priority of Apple Brides is, and has always been, to be a resource for couples planning a wedding in the Inland Northwest. This is at the heart of every decision we make because our readers are the lifeblood of our business (i.e. without them, we can’t send you business!).
2. I am a small business owner. Just like you (or most of you). I am always trying to balance staying true to our core values, and at the same time growing and expanding my business. I know most of you will understand this. When should I raise my rates? How do I keep up with growth while still offering the same value to my customers? And (even though we don’t mention it often)…how do I increase my bottom line?
All this to say, that with every change we make on the site, I always keep these two things in mind.
Some changes you might have noticed:
1. We’ve expanded!
We launched our Central/Eastern Washington (i.e. Walla Walla, tri Cities, Yakima, etc) directory a couple months ago. It should be said that we’ve always featured weddings from this area ever since Apple Brides began, but now we are making a point to post regular features and vendor posts to grow our reader base there (about once a week).
So how does this affect you? It expands the audience that hear about your brand! By focusing on this region we hope to open the market even more to our advertisers. It also means that you can be listed in both directories (contact firstname.lastname@example.org for more info).
Apple Brides is successful because we have focused on staying local. We believe this area of Washington is still our “local community” (in that a bride from Yakima could book a photographer from Spokane or visa versa). We’ve also grown our team to be sure we are still serving both areas with the same standard of quality!
2. Google ads
Some of you may have noticed that some of our posts now have Google ads displayed at the top, this is something we’ve never done before. Before I delve into why we did this, I just want to clarify one key point:
Google ads are only on posts older than 14 days and they do not appear in the directory. We did this so that when your sponsored post or wedding goes up (which is when it receives the most traffic) it is still all about you and your business. We also want the directory to be easy for local brides to use and also focused on our INW vendors. Most of the traffic our older posts receive is from national readers.
The reason we decided to incorporate national advertising on old posts is because as Apple Brides has grown so have the costs to run it and so has our national audience. A couple of our posts have gone viral so it seemed like a good way to keep our local advertising costs down and also a way to increase revenue. We’ve had the Google ads up for about a month now and have kept a close eye on any changes in the way local ads perform, we have seen no change and are confident this will not impact your advertising.
If you still have questions, comments or concerns, I would love to hear from you. As fellow business owners, I know you all understand how important every client is, which is why I value every single one of you. You can email me anytime at email@example.com.