Picture Day!

It was the ultimate walk of shame…no hair, no makeup and just a pair of over sized  Ray Bans to shield me from the cruel and harsh judgment of the outside world.  Clinging to my last shred of dignity I hurried across the busy streets of downtown Spokane to a gathering of the only people I knew who could possibly help me…Carrie Gridley and Chantell Steinke of CG Studio,  Jennifer Welch of J.Sellen Couture and Evy Mauro of Makeup by Evelyn Mauro.  It was wedding professional picture day at Nectar Tasting Room!  (Some of you may be thinking “An event for professionals…why were you invited”?  I thought the same thing!)   A team of experienced hair and makeup pros were ready to transform me from admittedly horrifying to something that the lovely Crystal of Crystal Madsen Photography could most certainly airbrush to near (be it unrecognizable) perfection!  ( I really have to give Crystal credit for turning this…

applebrides_001-1Into this!

467370_656434557705721_50064842_o(Us Apple Brides gals have a hard time being in front of the camera but despite our fits of laughter Crystal was able to capture this great shot of us!)

Thanks to Alisa Lewis of Alisa Lewis Event Design & Details along with Ali Messer and Jessica Sheady of Soiree Event Design, the ladies of Apple Brides and some of the areas most talented wedding planners were treated to a day of pampering to prep us for some new head shots.  It was a great chance to socialize, network and get some great firsthand advice from some of this areas best hair and makeup artists.  I was lucky enough to have my hair done my Carrie Gridley who just opened her own salon in Coeur d’ Alene and specializes in bridal styling.  I asked her a few questions…

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What are some of the popular trends for bridal hair and which is your favorite?

There are so many trend in wedding hairstyles and they are ever changing!  Braids are huge right now as well as pony tails, knots and chignons.  My favorites lean more on the traditional chignons and other classic up-dos.  Trends are merely trends, they come and go.  I prefer to create more timeless styles for my brides.  Remember the hats that were trendy int the 80′s?  How many of those brides still display their wedding pictures…very few.

WhiteRoomShoot-107Photo by Urban Rose Photography (hair piece by Stella’s Design)

Why should brides work with an experienced hairstylist?

I take being a bridal hair specialist very seriously.  However, I am not a very serious person!  Hiring a specialist means you are working with someone who can offer you more than a nice style for your big day (because almost any stylist can do that.)  Instead, factors such as the style of your wedding , venue, the season, neckline of your dress, veil/hair piece and jewelry all play into the perfect hair style to accompany your finished look; things you never really thought of right?  Most people don’t and that is one very good reason why you should spend the money and hire a well trained professional for your wedding hair.51711_159495837419509_5340746_oWhat is your favorite part about working with brides?

I truly love weddings and bridal parties.  If given the chance I would do bridal hair 5-7 days a week.  While many people think I’m crazy to deal with brides all the time I simply love it!  I honestly can’t name my favorite thing about working with brides so I will just say them all!  Being an on-site bridal hair specialist means I have the opportunity to pack up my salon and get into the bridal party’s element the day of the wedding.  Being surrounded by a happy bride and supportive family and friends is a fulfilling experience.  I have worked with mellow brides who enjoy soft music and a mimosa in a calm hotel room to a crazy bridal party who blared their music and took shots while getting ready (and practically everything in between.)  I enjoy being able to be a chameleon and just go with the flow and the feel of the wedding day.  I have yet to work with a “Brideszilla” and maybe that is because my definition of a “Bridezilla” is far more extreme than most.  I also love to being able to give myself enough time to help get girls into their gowns if needed or help with those last minute decorations that fell through the cracks.  Myself and my team have also been known to help caterers set up, help decorate venues, alter dresses on site, and do emergency makeup. I come prepared for just about anything and am happy to lend a helping hand when needed!  

photo (3)Photo by Meshelle Photography

 

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Apple Brides Conference…a look back

Drum roll please……….and the Apple Brides conference attendee who has won a free year of advertising with www.AppleBrides.com is
Lance with Big Show Mobile!  Congrats!
And now for a little conference overview.

We laughed…we cried (maybe that was just me??) and yes…we had a ball!  It was Apple Brides first ever Inland Northwest wedding vendors conference at the Davenport Hotel.  The very talented Alisha of Haute Pink Photography captured some conference action below.  (Be sure to get one on her business card/ chap sticks…as a self proclaimed connoisseur of fine chap sticks I highly recommend it.)

www.HautePinkPhotography.comKirk Mastin of Mastin Studio spoke about being authentic in business, attracting the type of clients you want, and how to network like a rock star.  So flippin inspiring I actually stopped Facebooking, Instagraming and Tweeting so I could really focus!

www.HautePinkPhotography.comHere’s Amy leading a little “let’s get to know each other” icebreaker activity.  Everyone is looking into the camera like “you’re forcing us to do this and now your taking pictures!!”

www.HautePinkPhotography.comHere’s a shot of Jeff Oswalt and Tyler Lafferty of 14Four leading one of out breakout sessions.  Have you gone on their website to paint your centar yet?!  Please do and post it on FaceBook.  Then I will decide who’s is the most majestic and they will win my undying admiration.

www.HautePinkPhotography.comHere’s Josh Wade of Nectar Tasting Room & Nectar Media teaching us all how to use social media to better our businesses. (On a side note Paybacks are a you know what Josh!)  **Shaking my fist in the air**

Hopefully, if you were at the conference and ended up in one of these pictures you like how you look (notice that I made sure not to post any of myself!) and if you weren’t at the conference I hope I have made you sufficiently bummed that you missed it (just kidding…kinda) and if you were there and don’t remember any of this you may have a head injury.

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10 Reasons to Attend the Apple Brides Vendor Confernce

TOP TEN REASONS TO ATTEND APPLE BRIDE’S WEDDING VENDOR CONFERENCE

#10  You can park your car at the Davenport all day for just $5.00.

#9  Its super easy to buy your tickets.

#8  The Davenport espresso bar serves Starbucks coffee.

#7  All the cool people will be there (obviously!)

#6   You will learn how to grow your business, network and have fun.

#5  We have awesome speakers!

#4  Can you think of a more beautiful place to spend the day?!

#3  We are going to party after the conference!

#2  We have a very special giveaway for one lucky attendee.

Drum roll please……….the #1 reason to attend Apple Bride’s Wedding Vendor Conference

YOU CAN WRITE IT OFF!!!

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Apple Brides Vendor Conference

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Once upon a time in a faraway and mystical land (Spokane, WA) there was a girl.  This girl had a fantasy.  A fantasy that one day wedding vendors from far and wide (well, from the Inland Northwest) would come together at the most magnificent place (The Davenport Hotel) and learn how to grow their wedding businesses   She imagined gathering some of the greatest thinkers of the time (Josh Wade, Jeff Oswalt, Tyler Laferty and Kirk Mastin) to bestow their knowledge upon the wedding vendors (YOU!).  But mostly she imagined what she would wear, so she went to Nordstrom and found the perfect heels and then got a great steal on a dress at TJ Maxx but she didn’t like the belt that came with the dress, so she is still looking for that and then…ugh…sorry…I got distracted.

Alas! This girls fantasy is becoming a reality!

Please join Apple Brides at our first ever Wedding Vendor Conference at the Historic Davenport Hotel April 11th for speakers, lunch, networking and more!

You can buy your tickets here!

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5 Easy Tips for Marketing Better in 2013

5 easy tips for marketing better in 2013I’m going stir crazy waiting for this baby to FINALLY decide to make his appearance in the world. So instead of continuing the 19th hour of my House Hunters marathon, I thought I would try and muster up some brain power to do a marketing post.

Apple Bride’s traffic has increased by about 30% since Christmas and the “Spokane Wedding Venues” directory page has received 4,300 hits in the last 30 days. Spokane area brides are planning their weddings…right now…in droves! Marketing is crucial every month of the year, but these next couple months, it could literally make or break your business. Here are some simple tricks to get your marketing in high gear for 2013.

1. Set attainable goals. Where would you like to see your business in January of 2014? More customers? More influence on social media? More revenue? Think about your priorities and set practical goals for accomplishing them. For each goal you set, make a list of ACTUAL things you are going to do to accomplish each one, and be sure to set deadlines!

2. Ask what makes you an expert. We work in a small community, but one that’s inundated with very talented wedding professionals. There’s plenty of room for all of us, but to survive, I think you have to find a way to set yourself a part and discover what makes your business unique. What attribute do you bring to the table that no one else around here does? Find out what it is, then make it an integral part of your marketing plan for 2013. Some questions to get you started…

Do you offer a service no one else does?
Are you one of the few luxury wedding vendors in our market?
Do you offer value for money?
Are you educated in unique way?
Are you tech savvy?
Are you modern? Traditional? Sophisticated?
Are your the best at your style?
Do you bring amazing connections to your clients?

3. Find out how brides are finding you. Some of you are excellent at this, but I’m always amazed at the amount of small business owners who never check their website stats or ask their clients how they found them. This is one of the most VITAL parts of marketing because once you know how people find you, it will help you channel your time and resources into what actually works! Make a conscious effort this year to ask every single bride that contacts you where they found you, check your website stats monthly and keep track of your social media fans. Make a spread sheet and record your findings each month.

4. Survey your clients. After you finish a wedding for a bride and groom, ask them to fill out a questionnaire about their experience with you. This will help you better understand how your business is being perceived, what your strengths and weaknesses are and how to improve. Don’t make it too lengthy and give them an incentive for taking the time to help you (bottle of wine, Starbucks card, etc).

5. Target what makes you money. Sometimes I think in the wedding community and creative realms we feel ashamed of the fact that we are businesses…who need money to survive. And yes, we love what we do, but at the end of the day we have to make a profit to continue. The 800 social media platforms we’re members of, our 34 boards on Pinterest and the 12 photo shoots we do a year are supposed to be tools to build our business, but this is now always the case.

Take some time in 2013 and think about what facets of your business bring you the most profit and start gearing your marketing towards them. Yes, pinning on Pinterest is fun…and yes, it builds my brand but is it worthy of the 5 or 6 hours a week I spend doing it? Maybe my time would be better spent updating my website or submitting my work to blogs, and maybe 1 hour a week on Pinterest is enough. You should also think about what facets of your business you’d like to bring you more profit and come up with a plan to market them more effectively.

What are your marketing goals or advice for 2013???

 

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I’m going on maternity leave!

Starting in January I will be taking a leave of absence from Apple Brides to meet this little guy….

But fear not! It will be business as usual around here. We will still be posting everyday and you will hardly notice I’m gone.

Lindsie Rowe will be stepping in as acting editor. Our intern Amy will be handling extra posts and our trusty sales manager Melissa will be doing marketing and vendor relations.

You will be in great hands! I do have a small favor to ask though…

I’d like to get as many wedding/engagement submissions lined up as possible before I leave. And I just know you all have a gold mine of beautiful weddings from this summer sitting in your portfolio!

Plus spring is when we get the most traffic and we’re expecting a whole slew of new readers after the holidays (when a third of engagements happen) so it’s a great chance to get your name out there with potential clients.

So, dear friend, do you have an inspirational/stylish wedding to send us? Now is the time!

Here are our submission guidelines:

  • Apple Brides features content exclusively from Eastern Washington, Northern Idaho and Central Washington.
  • We want to bring fresh and new content to our readers, so please make it known if you’ve submitted to other blogs.
  • One of our goals is to give ideas to local brides, so please include a large number of detail shots.
  • Please make sure your submission is in keeping with the tone and quality of Apple Brides.

Please include:

1. Ten sample photos including detail shots or a link to a blog post with your wedding feature.

2. The name of the couple.

3. Vendors involved.

4. A short blurb about what makes your submission unique.

5. Send your submission to editor@applebrides.com.

We will contact you within 5 business days if your submission has been selected to be featured. If you don’t hear from us in that time, please feel free to submit to other blogs.

Thank you!

 

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How to Get Published on Wedding Blogs

I have worked in wedding media now for several years and it’s taught me a lot about what brides want from their blogs or magazines. Before I started Apple Brides I was the editor of an Irish wedding media company (think theKnot.com of Ireland). It was the most successful wedding website in Ireland, I was also the editor of the quarterly wedding magazine the company published. When we moved back to the States, I started Apple Brides, which I have been editing now for 3 years. All this to say, I feel confident in my status as an editor!

I’ve also learned that whether they’re from Idaho or Ireland, vendors have the same misconceptions about how to reach brides editorially. So today, I thought I’d give some pointers about how to get published either on Apple Brides or on one of the national wedding blogs.

1. Research. There are literally hundreds of wedding blogs and magazines out there. Most of the successful ones are targeted and specific. Before you submit to any blog, you need to research their audience and what they look for. Read their “About” page, review the “Submission” page and go through their posts. This will give you an indication if your content fits. If it doesn’t, don’t bother!

2. Details, details, details. Brides read blogs to get ideas. Your submission has to have interesting and unique detail shots. If you’re a photographer, make sure you take time to get these shots on the wedding day. Not only will the bride want these shots since she has put a lot of thought and time into each detail, but it will also help you get published. Without details, I can almost guarantee you won’t get featured.

3. Know the trends. When is the last time you objectively looked at your work compared to what you see in your wider industry? How do you compare? This can be a hard question to ask, but one that can make or break your business. Brides have never been more educated about national and international trends, it’s up to you make sure you’re keeping up. Editors’ are looking for fresh and stylish ideas to share with their readers.

4. Why are you submitting? Think about what your marketing goals are before your submit your work. Getting published for the sake of getting published is not a good reason. Are you looking to book more clients? Are you trying to build your press portfolio?  For some vendors, it makes sense to be published on national blogs because it boosts their portfolio and they are able to book brides from anywhere in the world. But for other Spokane area vendors, the chances of a bride in New York booking them are slim to say the least, they would be better off submitting to local resources. This is not to say that there isn’t value in getting published nationally for all vendors, but whatever you do, make sure it’s going to impact your business positively!

5. Work together. Whether you’re a florist or a photographer, it is vital that you communicate with each other when it comes to submissions. If you are a stationery provider, talk to the photographer before the wedding about getting shots of your invitations. If you are a photographer, ask the venue when you can get in to get the detail shots for the reception. Think through a schedule before the wedding day to make sure everyone gets their moment, this will create a better submission and more success for everyone.

Some articles about getting published:

How to Get Your Weddings Published in Magazines and on Blogs

5 Questions to Ask Before You do a Styled Shoot

7 Tips for Submitting Photos to Wedding Blogs

 

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Cyber Monday Advertising Deal!

apple brides blogPhoto by Zach Mathers Photography.

Did you know a third of all engagements happen in November-January???

Now is the time to start reaching your 2013 brides! Apple Brides is the busiest online wedding website in the Inland Northwest, no other resource can offer you such focused exposure to brides in the Spokane Coeur d’ Alene area.

And we’ve decided to jump on the Cyber Monday band wagon and offer you some awesome advertising deals!

That’s right! Today only, we’re offering you 1 month of advertising FREE when you buy a 6 month package and 2 months free if you buy a year package.

Quick Facts about Apple Brides:

  • We average 40,000 page views per week.
  • Average of 5,400 unique visitors a day.
  • 98,000 Spokane area visitors a month.
  • Most effective way to reach Spokane/Cd’A brides.
  • First page status on Google for most Spokane/Cd’A wedding searches.
  • Over 1,500 fans on Facebook.

Are you already an advertiser on Apple Brides? Use this smokin’ deal to buy your renewal early!

This deal will only last till midnight tonight!

E-mail Melissa at sales@applebrides.com for more information!

Small print…Space in certain vendor categories is limited. Advertisers are accepted at the editor’s discretion.

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How to Improve Your Website’s Google Rank: Part 3

The final main thing Google has taught me is that links matter. A lot.  I’ll be honest. I don’t really understand why it works or how it works….but I just know it works (never promised I was an expert!). I’ve been doing Apple Brides for almost 2.5 years and the more we get linked to, especially by busier wedding sites than ours, the better we do on Google. It’s a pretty simple concept really.

Google loves incoming links to your site, especially when the links come from a bigger site in your industry. For example, when your site is linked to from a huge wedding site like WeddingGawker.com or Style Me Pretty, Google will be able to confirm that your keywords and content actually are wedding related (because of the targeted traffic that these sites get).

On a local level, being linked on sites like Apple Brides will boost your local Google rank (i.e. Spokane wedding venues or Spokane wedding photographers) because Apple Brides has established itself with Google in these categories.

Here are some of the best ways I’ve found to get QUALITY incoming links…

Comment on blogs. One of the easiest links solutions is to simply start leaving comments on wedding blogs. Make this part of your weekly work flow. Find posts you respond to and like, and leave a thoughtful comment with your website linked to your name.

A comment I left on Style Me Pretty. My name is a link to Apple Brides.

Submit to wedding sites. We talked a little about this in the traffic post, but submitting to wedding blogs and websites will really help you gain inbound links…it will also get your more traffic! Sites like Weddinggawker and Apple Brides are great places to start!

Trackbacks. When you mention a blog post from another site on your own blog, sometimes it will send a “trackback” to the author of the other site. Your trackback will be in their comments section with a link to your post. Here is what a trackback looks like…

A trackback on one of the popular Apple Bride posts. This is at the very bottom of the post, under the comments.

So link as much as you can to other blogs!

Have a blogroll/preferred vendor page. Find other like-minded vendors and link to each others websites. You can have a page on your site dedicated to Preferred Vendors and wedding blogs.

Links to preferred vendors on Jaime Johnson’s website.

It should be noted that Google does tend to prefer older sites. The longer your site exists the more links and traffic you will get. So even if you find impressing Google to be really hard and time consuming at first, hang in there! It will make a difference in the end!

In case you missed it…

How to Improve your Google Rank Through Traffic

How to Improve your Google Rank Through Keywords

Those are our favorite Google tricks, what are yours?

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